Positioning your business for success in new markets.

Benemasia is a boutique advisory and project implementation firm focused on helping consumer brands with a connection to the African continent establish or scale their presence in new markets, demographics and psycho-graphics across North America, Sub Saharan Africa and Asia. We are adept at working with existing brands or creating relevant new ones. As partners, we take pride in ensuring brands remain true to their brand DNA even as they expand into new markets.

We primarily work with businesses for whom people of African descent are a consumer market or for whom the continent is a supply base. We’ve worked with multinationals, SMEs, family owned enterprises and startups in the food & beverage, personal care & beauty, wellness, prestige, retail and household care sectors.

Benemasia to us means ‘Good Chief’. While Africa is a continent with much to offer Africans, the Diaspora and the rest of the world, Benemasia seeks to work with partners who intend to harness its value chains and serve its consumers in an equitable, socio-economically inclusive way. Read more about our unique advisory approach here